johnnic

ASSINGMENT BY GROUP 2

TEAM LEADER : RADEN VAN JAARSVELD (9834286)

TEAM : DEREK COETZEE (9541236)

: MARK LANGLEY (9132988)

: EUGINIA MBARENIA (9408436)

2003/09/16

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TABLE OF CONTENTS

1TABLE OF CONTENTS �

2INTRODUCTION �

3SWOT ANALYSIS �

3STRENGHTS �

3WEAKNESSES �

4THREATS �

4OPPORTUNITIES �

5WHO OWNES JOHNNIC? �

6WHAT IS THE OWNERS (MANAGERS) ROLE IN THE ORGANISATION? �

6VISION �

7MISSION STATEMENT- overriding purpose of the organisation �

7WHAT BUSINESS ARE THEY IN? �

8DIRECTION FOR STRATEGY DEVELOPMENT �

8A. PROTECT AND BUILD CURRENT POSITION �

8Withdrawal: �

9Consolidation: �

10Market Penetration: �

11B. PRODUCT DEVELOPMENT �

11C. MARKET DEVELOPMENT �

12FRAMEWORK FOR EVALUATING AND SELECTION OF STRATIGIES �

12Strategic analysis �

13Strategic options �

13Assessment of suitability �

14Establishing the Rationale: �

14Screening option: �

14Steps in assessing suitability �

15Acceptability �

16Feasibility �

16Selection of strategies �

17CONCLUSION �

18REFERENCE �

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INTRODUCTION

Johnnic holdings Limited (Johnnic), formerly known Johnnies Industrial Corporation Limited, has its roots in Africa as part of Johannesburg Consolidated Investment Company Limited (JCI), a mining company dating back to the late 1800's.

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By 1996, the firm had matured into an industrial holding company, with a diverse range of interest under the Anglo American umbrella. In that same year a historical agreement was reach between Anglo American and the National Empowerment Consortium (NEC), a broadly based group of Black business and labour interest. The agreement ultimately culminated in Anglo American relinquishing control of the company, with the NEC becoming the majority shareholder with35% equity.

The NEC launched the pioneering Ikangeng Johnnic Scheme on 22 April 1997 to allow individuals from historically...