CASE ANALYSIS "" KENTUCKY FRIED CHICKEN BACKGROUND ÃÂÃÂ· Colonel Harland D. Sanders founded Kentucky Fried Chicken in Corbin, Kentucky .
ÃÂÃÂ· By 1963, there were more than 300 KFC franchises in United States with a total revenue of five hundred million dollars.
ÃÂÃÂ· In 1964, Colonel Sanders sold the business to two Louisville businessmen "" Jack Massey and John Young Brown Jr. for two million dollars.
ÃÂÃÂ· In 1966 Kentucky Fried Chicken went public and was listed on the New York Stock Exchange.
ÃÂÃÂ· By 1971, KFC had 2450 franchises and 600 company owned restaurants world wide, and was operating in 48 countries.
ÃÂÃÂ· In 1971, Heublein Inc. acquired KFC. Soon after, conflicts erupted between Colonel Sanders, who was working as a public relations and good will ambassador, and Heublein management over quality control issues and restaurant cleanliness.
ÃÂÃÂ· In 1977 the new Heublein management team successfully implemented a "back-to-the-basics"Ã¯Â¿Â½ strategy, and by 1982 KFC had succeeded in establishing a successful strategic focus and was again aggressively building new units.
ÃÂÃÂ· In 1982, R.J Reynolds Industries Inc. acquired KFC, but they left KFC management largely intact, believing that existing KFC managers were better qualified to operate KFC than their own managers.
ÃÂÃÂ· In 1983, R.J Reynolds Industries Inc. sold KFC to PepsiCo Inc. By 1986, KFC had grown to approximately 6600 units in 55 countries.
ÃÂÃÂ· Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses Pizza Hut, Taco Bell and KFC into a new company called Tricon Global Restaurants, Inc.
ÃÂÃÂ· At present there are over 11,000 KFC outlets in more than 80 countries and territories around the world.
ISSUES ÃÂÃÂ· Even though KFC dominates the chicken segment of the U.S fast food industry, it faces tough competition from a relatively new entrant to the industry, Boston...