kind of ownership

Essay by 09mubaraHigh School, 10th gradeB, September 2014

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Azky Mubarack Unit 3

Privately owned and voluntary owned business

Select two businesses, one privately owned and one either public or voluntary owned (you must choose organisations you can access a lot of information on) and provide an introduction to each business

Define marketing techniques

Describe two products from your two selected organisations above

Describe how marketing techniques are used to market the products of these two organisations

Privately owned business- Apple

Apple is a privately owned company that sells many things. Their main aims are to make profit and also to provide goods for their customers. They have shareholders which means that the overall profit will be shared in proportion in other words how much stake they own. Recently they have released many products to delight their customers and their shareholders in their company.

Voluntary owned- Oxfam

Oxfam is an international confederation of 17 organizations working in approximately 94 countries worldwide to find solutions to poverty and what it considers as injustice around the world.

Source: Google

Aims of Oxfam:

To aid the world poorest countries in any way they are able to.

To relieve poverty, distress and suffering.

Help young& older people get well education.

Marketing technique:

Ansofs matrix


Relationship marketing vs transactional





Market penetration

Product development

Market development

Attracting new customer group.





New products in the market:

Monitor similar products.

Rely on existing customers by keeping them happy

Invest in research development

Existing products in the new market:

The number of competitors

Market re-search

Trailing new products

Why is branding key to a business?


Increase in sales



Increased price

Value for the logo