Azky Mubarack Unit 3
Privately owned and voluntary owned business
Select two businesses, one privately owned and one either public or voluntary owned (you must choose organisations you can access a lot of information on) and provide an introduction to each business
Define marketing techniques
Describe two products from your two selected organisations above
Describe how marketing techniques are used to market the products of these two organisations
Privately owned business- Apple
Apple is a privately owned company that sells many things. Their main aims are to make profit and also to provide goods for their customers. They have shareholders which means that the overall profit will be shared in proportion in other words how much stake they own. Recently they have released many products to delight their customers and their shareholders in their company.
Voluntary owned- Oxfam
Oxfam is an international confederation of 17 organizations working in approximately 94 countries worldwide to find solutions to poverty and what it considers as injustice around the world.
Aims of Oxfam:
To aid the world poorest countries in any way they are able to.
To relieve poverty, distress and suffering.
Help young& older people get well education.
Relationship marketing vs transactional
Attracting new customer group.
New products in the market:
Monitor similar products.
Rely on existing customers by keeping them happy
Invest in research development
Existing products in the new market:
The number of competitors
Trailing new products
Why is branding key to a business?
Increase in sales
Value for the logo