Essay by devilidevil September 2004

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At Kotak Mahindra Bank, we seek to simplify life for our customers. That's really the Kotak difference - a firm belief in the fact that customers are more than just numbers. Whether its choosing the best investment avenue, raising funds or just making day-to-day banking easy and convenient, we're focused on your specific imperatives and needs.

The bank is the Flagship of our group becoming the direct channel for all the financial services and products of the group companies.

We offer you, banking accounts (CASA, TD) to investments (MF, Bonds, Insurance) to equities (On-line broking, Demat) to loans (Home, car, Personal).

We intend having a limited customers base, so that we can provide you the best of services and enhance your banking experience.

Our focus is on value creation for our customers and not volumes.

Our Presence

Our Lineage

Kotak mahindra is one of India`s leading financial institutions.

We started business nearly 20 years ago, and today, we`ve grown to a group net worth of around Rs 1400 Cr.

From baning, to securities, to mutual funds, to life insurance, to Investment Banking we have it all.

The group has international partnerships with Goldman Sachs(one of the worlds largest investment banks and brokerage firms), ford credit(one of the world`s largest dedicated automobile financiers) and Old mutual (a large insurance, banking and asset management conglomerate).

They are serving over 500,000 customers with solutions encompassing every sphere of their lives.

Our Track Record

Our NPA stand at near 0% (o.11%)- NPA is money taken from the bank that is not paid back to the bank - Basically bad debts. It is an important parameter to judge the soundness of a financial services institution.

Our capital Adequacy ratio is around 26% - CAR is the amount funded by shareholder funds...