According to the Kudler Fine Foods marketing overview, within the next 12 months, the company plans to increase customer loyalty by offering added high-margin services, leverage the firm's better understanding of customer purchase patterns, and provide more efficient operations. Profitability will also be increased by cost reductions accomplished through supplier partnering programs. New customers will be acquired through social network marketing and word of mouth. In order to accomplish this goal, Kudler's marketing department will need to implement several strategies and tactics, which will be covered in the following plan.
Research, development, and rollout of new programs have all been defined as new marketing initiatives at Kudler Fine Foods. Various methods of market research can be used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc. Businesses can learn a great deal about customers, their needs, how to meet those needs, and how the business is doing to meet those needs.
Businesses need not to be experts at methods of research either. (McNamara, 2008)Businesses cannot be successful if they do not continue to meet the needs of their customers. Therefore, one Kudler's priorities should be finding out what their customers want for products and services and finding out what they think of those that are in place today. By using a few basic tactics, Kudler's can get important feedback from their customers and decide where to go next with program roll outs, new services, or retirement of services that are not valued by the consumer.
One of the best ways to find out what customers want is to ask them. One tactic that could be implemented is a survey offered to customers on their shopping receipt. The survey would list several products that Kudler is considering implementing...