Essay by liliansniderUniversity, Bachelor'sA-, November 2014

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RUNNING HEAD: Kyoto analysis � PAGE \* MERGEFORMAT �1� Kyoto analysis � PAGE \* MERGEFORMAT �3�




Geographic analysis

Formerly known as Maeco, Kyoto is a city in the Honshu Island of Japan. Kyoto was the imperial capital city of Japan for over a century. Due to the numerous attraction sites, Kyoto has a busy market with both domestic and foreign investors. Due to the large number of tourists it attracts, Kyoto is a good market for domestic investors (Shiraishi 2011). Due to the good economic status of the city, Kyoto attracts numerous settlers who come to Kyoto for business. The latter causes an increase in the demand market hence creating a conducive environment for business transactions (Tsuchiyama 2008). Some tourists who come to Kyoto opt to settle in the city as investors, this causes an increase in the supply hence expanding the market environment to accommodate both domestic and international population (Yahagi 2009).

Demographic analysis

The population in Kyoto still bases its values on family honour within the society. Most of the people living in Kyoto are originally Japanese therefore; they still rely on the culture of family values. One can determine that families matter in Kyoto due to the placing of houses within the city; relatives tend to build close together. In a population of 1.4 million people, most of them are adults both male and female. Fewer children and teenagers have been a cause for alarm for the Japanese government, which is attempting to remedy the demographic growth (Yahagi 2009).

Psychographic analysis

Consumers in Kyoto depend on technology, tourism and cultural artefacts for economic gain. Kyoto is the capital of several fortune 500 companies, which include Nintendo and Kyocera. Kyoto is also a major hub for car manufacture due to its location, and availability...