Executive Summary In today's society, there are increasing numbers of Sydney-siders who spend many hours a day at work, or have children and families to look after, or both. Shiners' Laundry Service will target everyone - the young, the families and the elderly. We recognise the importance of conserving a person's most valuable asset - time - whilst providing quality services and products that will meet the needs and wants of our customers. There are many groups of individuals in the Sydney Central Business District; a concentration of high disposable income families who can afford to pay for Restoration and Dry Cleaning, a number of small families who have limited income, and need maximum return on every dollar they spend, those who have plenty of time on their hands, those who are time-poor, as well as individuals who live in high-rise small apartments; where a large garden and washing lines are scarce.
For these individuals, there is the ordinary laundry service. Customers will no longer have the 'DIY - Do It Yourself' philosophy, instead, opting for the much easier 'DI4M - Do It For Me' attitude.
The business will also stock and sell basic laundry and dry cleaning products, such as Preen, Napisan, Drive, Omo and Fab.
The long-term potential of the business exists to expand our services to other Metropolitan areas, within New South Wales, and possibly, nationwide.
2.0 Business Profile2.1 The BusinessShiners' Laundry will be providing customers with a variety of services and products, including dry-cleaning and laundering their clothes, selling quality laundry products (detergents, soaps, washing liquids and powders), providing snacks, lunches and refreshments to customers as well as a pick-up and delivery service for laundry. Shiners' ability to provide a high quality service, both in regards to the actual washing as well as customer...