IntroductionBusiness-to-consumer (B2C) and business-to-business (B2B) websites face legal, ethical, and regulatory concerns just as traditional brick-and-mortar establishments do. Although both B2C and B2B sites share similarities in web-based general ethical considerations and jurisdictional issues, each site has its own specific concerns due to the end-user relationship of the business versus consumer. Whether the end-user is a consumer or business, there is usually a sale or transaction of a particular service or product. Businesses should be aware of different legal, ethical, and regulatory issues since the Internet launches online business into the global marketplace if they are to avoid potential eCommerce liability.
Legal IssuesPart of the issue in the legal realm is that the Internet makes it difficult to determine areas of jurisdiction. Laws differ all over the world making it tough for authorities to discern what state or nation would have jurisdiction to enforce or prosecute violators. The B2B environment might have concerns such as non-disclosure agreements with vendors, electronic copyright issues, and vendor agreements.
Since the business might have a vendor in another country, it would also be important for the business to be cognizant of international business laws. Both businesses involved in the B2B relationship might also want to ensure that business contract language establishes which laws will govern any issues concerning jurisdiction in case of litigation. Schneider also notes that international business confuses the tax laws for many organizations conducting business on the Web.