LENOVO

English Department

AIEN Institute

Shanghai Ocean University

Semester 2 2012/13

Lenovo, a success story?

Foundation and changes

I declare that this paper is all my own work and does not contain unreferenced or unacknowledged material.

I understand that plagiarism may result in zero marks and no chance to rewrite.

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Table of Contents

Contents Page

Introduction·······················································1

Background·······················································1

The first crisis·····················································2

The second crisis···················································3

The third crisis·····················································4

Foundation························································5

Failure····························································6

Conclusion·························································6

Reference list·······················································8

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Lenovo, a success story?

--Foundation and changes

Introduction

Nowadays, people use computers or other electronic products to entertain themselves. More and more brands are familiar to most people such as Apple, S amsung or Lenovo. Compared with the other two brands, Lenovo is the only company which has a largest majority of customers in China. It was the youngest one among the three companies but the speed of Lenovo increased the fastest for one time in the world.

A photo of a X60 IBM Thinkpad made under license b...

English: A Lenovo X61 tablet laptop shown in table...

English: Lenovo R&D Campus in Beijing

The history of Lenovo is not very long but it has many lessons people can learn from it.

Legend Holdings had a form or shape with only 25000 dollars in a house in China in 1984(Lenovo 2013). Its founder Liu Chuanzhi set up Legend Holdings with another eleven technique people. Now Lenovo developed its main research and development center in both the United States and China. The Think series products, personal computers, servers, work stations, laptops, phones and TVs are the main and famous products of Lenovo. The company is regarded as the world's biggest personal computer manufacturer and it ever increased the fastest among the four biggest manufactures in a time. As a business company, it also had some highlights and milestones. For example, Lenovo had been chosen as a constituent stock of the 2012 of the Hang Seng Corporate Sustainability Index(Lenovo 2013) and Lenovo also made...