McDonalds and Their Levels of Planning
Every company has to have strategic planning to stay on top of their competitors and to be the best in their industry. McDonalds in no accept ion to this rule. Corporations have to first figure out what their strengths are, what they can offer that none of their competitors can. Secondly, they have to analyze their weaknesses and try to find solutions to make them stronger in these departments. Opportunities are another aspect that a corporation has to examine. Do they have good opportunities for growth, or are they the underdog? Lastly threats and trends need to be considered because if a company such as McDonalds had a lot of threats from other fast food chains they may not stay in business long and trends only last for a short period of time, you have to know when to start a trend and when the trend is ending.
Therefore, you can be ahead of your market. McDonalds has obviously implemented a SWOTT plan into their organization, or else they would not be one of the leading fast food chains in America.
In the late 1990's McDonald's Corporation single minded marketing approach aimed directly at children that began to quickly stumble. According to Chief Executive Officer, Michael Quinlan, the chain admitted the weakness of its centralized, one-size fits all strategy. McDonald's planning tactics geared solely on the idea that if you bring the children in, the parents will follow lead was quickly re-examined as the company began to realize that nutrition and taste, were an important step that had been neglected in the original planning; not just for children but for the parents also. This decision to take a look at their original plan, which was due in part to the increase in child obesity...