1 Introduction
As a promising trading platform, e-business is growing rapidly. E-business markets are also at their most advanced stage of development. Together with the rapid-development of Internet technology, e-business will grow further in the future.
E-business is 'technology-mediated exchanges between parties (individuals, organisation, or both) as well as the electronically based intra- or interorganisational activities that facilitate such exchanges' (Rayport, F. J. and Jaworski, J. B. 2001: 3).
In this paper, I choose the on-line imaging service of Kodak and Fuji as the samples and analyse their e-business mode accordingly. As two main competitors in imaging industries, Kodak and Fuji lead this industry for a long time. In today's Internet-driven business environment, both Kodak and Fuji involve themselves into e-business and apply this business mode into their new product/service - on line imaging service.
2 The Definition of Product/Service
2.1 The Introduction to The Concept of Product/Service
Customers want to meet certain needs and seek products or service to satisfy them.
Industrial market segmentation
English: Back of old kodak photo.
Bombarderos B-29 sobrevolando el Monte Fuji (Yaman...Once the customer's need are known, the company can then develop the range of products and service to meet them. According to Philips Kotler's definition (1991: 199), product consists with three aspects: core product, actual product and augmented product. Core product is the core benefit which customers seek. Actual product contains the physical parts of a product including brand, features, quality and packaging etc. While augmented product is the additional benefits, such as pre- or post-sales service, delivery, credit terms etc.
In today's Internet-driven business environment, product/service has extended its concept and form more widely. The blurring of industry boundaries and technological innovation bring out many opportunities for companies to develop product/service to meet customers' need. However, in e-business environment, it takes almost the same product idea we mentioned above and therefore we can define Kodak and Fuji's...