This book serves as a guide of how to make a good first impression. This "professional presence" is how people stand out, fit in and move ahead. D. A. Benton is the woman who has made self-presentation an art and a science. In any corporate culture, the goal is paradoxical: you want to fit in and stand out, at the same time. Based on her experience in working with business leaders as a coach, trainer, and consultant, Benton offers a variety of techniques that emphasize personal presentation and communication skills. While the book will appeal primarily to managers, these skills are useful to anyone who wants to get ahead. This book also features quotes and advice from scores of top business leaders, from the president of Equitable Life to the editor of The Wall Street Journal. It shows you the important interpersonal attitudes and skills top executive share. And best of all, it teaches you how to use your own "gut" and "smarts" to capitalize on lucky breaks, move ahead...and
take charge once you've arrived!
Benton starts out the book by stating that a person should use their entire physical being to make a favorable first impression. Be aware of and consciously control your actions for at least the first four minutes of any encounter. Always give a good handshake, be firm but not to forceful. It is also very important to remember people's names.
In Chapter 6, Give the Right Touch - and Not Too Much, Benton writes that if you want to congratulate, compliment, calm, sympathize, gain attention, affect, influence, or inspire someone, a touch can work wonders. You must be consistent and touch males and females in the same way. I don't totally agree with the content of this chapter. It has been my experience that...