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Management Literature Review
"During the 1980s the concept of corporate culture captured the imagination of management researchers and practitioners alike. In particular, Peters and Waterman's (1982) book entitled In Search of Excellence: Lessons from America's Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture." Wilson (1996:87)
Corporate culture has always been a part of every business since it was first introduced in the 1980's. It doesn't matter if it's a small business or a massive company, corporate culture will always have an involvement. Corporate culture is very hard to define as one particular meaning, due to the various areas it covers. Glaser (1991:6) stated "...the folk definition of corporate culture as: "The way we do things around here", makes a great deal of sense. It becomes possible to point to a behaviour and say: "That's not the IBM way - but this is", and be understood with relative precision." This helps to understand what the corporate culture of a business is.
It is the beliefs, the expectations, the guidelines, the company and its employee's understanding of how the company and its employees should behave, individually and as a whole, internally and externally. "While corporate culture is an intangible concept, it clearly plays a meaningful role in corporations, affecting employees and organizational operations throughout a firm." Sadri & Lees (2001:853)
Corporate culture has been and always will be needed to allow a business to reach its full potential. Without guidelines to follow, individual employees, or companies as a whole, would be in utter chaos. Glaser (1991:6) states "For example, in the United Kingdom a powerful rule is that the waiting for an event (e.g. the arrival of a bus) is to be done...