Location is important in doing business.

ContentsExecutive Summary………………………………………………………………21. Introduction……………………………………………………………………..32. Background to Problem………………………………………………………42.1 Detail about garden centre……………………………………………42.2 The problem…………………………………………………………….42.3 The main reason for exploring the problem…………………………43. Analysis of garden centre problem…………………………………………53.1 Using SWOT to analyze problems…………………………………...63.2 Using IFAS and EFAS to analyze SWOT of garden centre……….74. Aims of the solution to the problem………………………………………..84.1 Objective………………………………………………………………...85. Possible Solutions……………………………………………………………..85.1 Changing the new location…………………………………………….85.2 Increasing Advertising………………………………………………….86. Evaluation of each solution…………………………………………………..96.1 Advantages and disadvantages of changing the new location…….96.2 Advantages and disadvantages of increasing advertising…………97. Conclusion……………………………………………………………………..108. Recommendation for implementing……………………………………….109. Bibliography……………………………………………………………………11Executive SummaryKoh Hong Garden Centre is a family-run small business that sells products related to gardens such as plants, compost, tools and landscaping products. They have been faced with rising rent and therefore in 2003 a decision was made to move the garden centre to a new location where the rent would be lower. Unfortunately the new location was in an area of sparse population resulting in a decline of 40% in sales.

Swot analysis

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SWOT-Analysis-Chinese

Therefore it is time to find the solution to help solving the problems that the garden centre is currently facing.

After using a SWOT analysis of its current situation, this report looks at the problems of its location and lack of adequate advertising.

Finally, this report suggests that the location is unsuitable and another location needs to be found as well as recommends in increasing advertising.

1. IntroductionThis report is about the problems a garden centre is experiencing because of moving to a new location. Sales have declined 40 percents since the move to the new location. Indeed, there are two solutions that can be considered in order to increase sales and attract more customers.

The report is structured as follows:•Firstly, Background of a garden centre will be mentioned•Secondly, Problems a garden centre is currently facing and the location is analyzed using a SWOT analysis•Thirdly, two possible solutions will...