> Boston Pizza International Inc. is a Canadian owned and operated
>restaurant. It has many facilities in Canada and has opened facilities in
>the United States and in Southeast Asia. Boston Pizza is penetrating
>further into the Canadian market and is opening at a new location on 8th
>Street in Saskatoon. The chosen location has been the home of many previous
>restaurant failures. It seems odd that any restaurant would want to open in
>a location which has proven to be unsuccessful. What characteristics does
>Boston Pizza have that other restaurants don't have that may allow this
>location to be successful? This new location will be the second Boston
>Pizza franchise in Saskatoon, complimenting the facility operating on 50th
>Street. Will the market areas of these two restaurants overlap?
>* * * * *
> The early beginnings of this restaurant occurred in Edmonton,
>Alberta. In 1963 the first Boston Pizza and Spaghetti House opened.
>name of the restaurant is seemingly odd because Boston is the name of a city
>in the United States, and has nothing to do with a pizza restaurant located
>in Edmonton. Ron Coyle, the original owner, named the restaurant 'Boston'
>because the Boston Bruins NHL hockey team was the favorite of the Edmonton
>area in the 1960's and he wanted his business to use sports as a promotion.
>Another reason, which may have been more of a coincidence, was that his
>accountant's surname was Boston ('only way', 37).
> Boston Pizza and Spaghetti House became a popular restaurant and in 1968 it
>began to operate as a franchise. In mid-1968, Jim Treliving, a former drum
>major for the RCMP, and his friend Don Spence bought the franchising rights
>for British Columbia with the exception of Vancouver. They opened their
>first unit in...