Look and Feel

Electronic Business (E-business), resultant from e-mail and e-commerce, is Internet management of business, procuring and selling also servicing consumers and collaborating with partners of business. Three E-Business Websites Lynx Effect, Ulta, and Clearasil were analyzed in terms of navigation. The three Websites were compared and contrast in best in class by Webby Award winner, good example and bad example for the beauty and cosmetic industry. Detailed descriptions of how the look and feel differs for all three Websites are conveyed. An evaluation of the ease of navigation of each Website is also detailed. Businesses are using the Internet to purchase items from other businesses, to collaborate on deals promotions, and cooperative research.

The Winner: The Lynx Effect?The Lynx Effect Website design is exceptionally poor and is very uninformative. The products on the Website are not in categories, which makes the navigation difficult. The website does not offer users an opportunity to search the website for product information and product usage.

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The buttons on the sides, top and in the middle of the page ought to make available easy navigation to different categories of the site nevertheless, they do not. Another item that is problematic with this site is it uses java script, which has a propensity to be slow even with a DSL or T-1 internet connection. One writer said: “If a web-site isn’t able to meet users’ expectations, then designer failed to get his job done properly and the company loses money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave the web-site and search for alternatives (Smashing Magazine).” The team believes the Lynx Effect website has too many graphics that is not directly related to the products, which makes the site unfriendly to users.

Graphically the site...