I. COMPANY BACKGROUND
James Hardie International
In the mid 1980s, James Hardie pioneered the development of fiber cement technology, and began designing and manufacturing a wide range of fiber cement building products that made use of the benefits that came from the product's durability, versatility and strength.
Fiber cement is used in the exterior and interior of a building, from exterior cladding and internal lining, to fencing, bracing and decorative finishes.
Using the technical and manufacturing expertise it developed in Australia, James Hardie expanded its operations to become a world-leading, specialized, high technology manufacturer of a wide range of fiber cement building materials.
The company has become a leading international building materials company and a global leader in fiber cement, one of the world's fastest growing building products.
Today, James Hardie is purely a cement-cement business. It operates in markets around the world, with manufacturing operations in the United States, Australia, New Zealand, the Philippines and Chile.
The businesses employ over 2,500 people who generate revenue of more than AUS$1.5 billion a year.
James Hardie Philippines, Inc. (JHPI)
James Hardie Philippines, Inc. (JHPI) provides durable building solutions to meet the Filipino's need for better, longer-lasting buildings and homes. One of its most famous products is the HardiFlex.
Established here in 1996 with the primary mission to market and manufacture high quality fiber cement products for the local market and the region. In 1998, a world-class fiber cement plant was established in Cabuyao, Laguna making James Hardie one of the biggest Australian investments in the country.
James Hardie Philippines Inc. leads the development of asbestos free fiber cement technology here and abroad, combining this experience with carefully tested materials and advanced manufacturing processes.
II. CASE STUDY
A. Case Background
For the purpose of this study, I will look into James Hardie...