Majestic Wine Plc

Essay by bornedbrilliant, University, Bachelor's, A+, March 2010

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  1. Introduction

Majestic Wine Plc has been selected for the purpose of analysis in this assignment. The Annual Reports for the year ended 2007 and 2008 have been taken as reference for this study. For comparison of the financial ratios with a company having similar operations, Berry Brothers and Rudd Limited, hereafter referred as BBR Ltd. has been chosen. Berry Bros. & Rudd is Britain's oldest wine and spirit merchant, having been in business for over 300 years.

1.2 About the Company - Majestic Wine Warehouses

Majestic Wine Plc (hereafter referred as Majestic) is the UK's leading wine warehouse chain selling wine by the mixed case to the general public. Majestic has over 115 stores throughout England, Scotland and Wales and plans to open many more in the future. They also own Wine and Beer World in Northern France. Majestic's annual turnover was �197 million in the financial year ended March 2008.

Majestic has unique trading policy that means that wine is sold by the mixed case rather than by the bottle. Their stores occupy large sites that can house vast quantities of stock - most stores have at least 800 different wines available at any one time. The emphasis in the stores is on providing exceptional and award-winning levels of customer service with the help of highly trained and enthusiastic staff. With free delivery, free glass loan, friendly, knowledgeable staff and a tasting counter in every store, customers are encouraged to browse and taste before making their purchases.

With this brief background of the company the financial ratios of Majestic shall be analysed with inputs from the Annual Reports.

1.3 Profitability analysis

Profitability Ratios

2006

2007

2008

BBR

2007

Sales Revenue (�m)

172.2

191.2

197.0

65.9

Cost of Sales (�m)

135.9

150.8

155.0

55.5

Gross Profit (�m)

36.3

40.3

42.0...