To Make Persuasive Advertisement in modern world and society and some techniques for advertisements.

Subject  > Social Science Essays  > Society and community

To Make Persuasive Advertisement Advertising is the act of marketing products. For years, value of advertisements have increased because people want to know a lot about what they will buy. Consumers always want lots of choices because quality and choices are parallel to each other. Depending on the development in advertising, the varieties of techniques have increased. Because of these reasons, advertisements include many kinds of techniques, in order to analyse some of these techniques, two advertisements will be discussed. One of them is Glow, a perfume by Jennifer Lopez and the other one is Mint Skittles, a brand of chewing gums. The first advertisement includes transfer, metaphor, similarity, emotional words, consistency and visual appeal methods and the latter one ...

... "Feel the kiss. Taste the rainbow". These messages are for urging customers to buy it. Another method that is in this advertisement is repetititon. Everywhere on the paper, the "s" of skittles can be seen. Last but not least, it is visually appealing. The bright blue color on the background is the mixture of blue and green, which are the colors of the product. This bright-blue color, which means innocence, has calming effects on people. There are several arguments apart from techniques in advertisements regarding whether advertisements are ethical or unethical. The first advertisement which is about J.Lo's perfume, seems to be unethical because Jennifer Lopez is a very beautiful and sexy woman. All women want

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