Manage Business Operation - Case Study: Operational system for an online grocery

Essay by ThuyhangCollege, UndergraduateB-, August 2006

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The following fields will be covered in this report:

* Some generalisations of FreshNow company (its mission; environmental scanning; core competencies; business strategy) which will provide information about FreshNow as well as its trend in future.

* FreshNow operation management which contains information about its current operation management situation and operation strategy to improve the business. Include these parts:

- FreshNow's competitive priorities

- Technology that FreshNow is applying for its systems

- How FreshNow designs its service differently

- Its supply chain

- The total quality management in FreshNow company

- How Just-In-Time system can be applied to its operation system.

* The conclusion will summarise the main points of this report.


Today companies are competing in a very different environment from they were only a few years ago. They have to improve themselves in all aspects of their companies to ensure the success of their business.

And operations management is one of the most important functions which contributes to the success of companies if it is considered one of the competitive priorities of companies.

Understanding the importance of operation management, FreshNow has paid more attention to all aspects of its operation management to ensure the improvement of its business. How to improve the operation management in the business? The answer for this question will be found in the parts below.


This report is to show FreshNow current operation management system as well as its future operational strategy and how this strategy intends to be done to adapt the changes of environment to ensure the consistent improvement in future.


I. Mission Statement

Our mission is to be the best online fresh food retailer in Australia serving consumers at delivering the best quality of food and customer service within ten...