Management Planning and Ethics

Essay by alvinchangCollege, UndergraduateA, May 2004

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Management Planning and Ethics

One of the most common activities in the management is planning. Planning in its most general use is setting the direction for the employee to follow in order to achieve certain goals. Plans basically are guidelines that serve as the reference for the future. Planning is "systematic process of making decisions about goals and activities that an individual, group, work unit, or organization will pursue in the future." (Bateman, Snell, 2003, p.108) Plan should be strongly associated with the organization's overall mission, and it is an ongoing set of activities.

Right now, my company's mission is to become the biggest DVD18 manufacturing company in the United States. Top management must make plans to achieve that goal. Planning starts with situational analysis, which is gathering all the information, both internal and external, that is relevant to the planning issue. Managers often conduct a "SWOT analysis", which is a very effective way of identifying organization's strengths and weaknesses, and of examining the opportunities and threats the organization faces.

(Bateman, Snell, 2003, p.122) In my company, before the top managements decided to adopt the new product, DVD18, into our plant, they needed to analyze the current condition and forecast the future trends of this new product. It involved the chief executive, marketing department manager, engineering department manager, and financial department manager. Marketing department needed to research current market conditions. Basically, they were verifying whether there is a group of customers who are interested or, better yet, need our new product. Engineering department would look into the matter of technical issues associated with the new technology. Install the new equipment, train the operators to operate the new machines, and train the technicians to maintain the new machines. The financial department must estimate the cost of the new...