The Mission of Computime:
We act as one responsive, flexible and innovative team with full commitment and dedication to exceed our customers' quality, cost, delivery and service expectations. (Computime.com)
1.0 Introduction
Computime is a second generation family business operating from head offices in Hong Kong. They are one of Asia's leading providers of electronic design and manufacturing services with clients all around the world. Computime offers end-to-end solutions in consumer and industrial electronics, including product engineering and design, testing, supply chain management, contract manufacturing and logistics services. They have successfully transformed from a local Asian Family business to a global player. To keep up with current trends as well as local and global competitors, Computime must look at decentralising the company's structure. In addition Computime must restructure their Human Resource Management (HRM) and Research & Development departments in order to improve their market share and maintain their high level of customer service.
China, Shibangou Bridge underpass, Fuling, Yan...
English: The Tsinghua University campus in Beijing...
English: Tsinghua University is a well regarded un...The scope of this report is to take an in-depth look at the current structure of Computime and its environment and examine plans by its president, Bernard Auyang, to modify the structure of the company, in order to achieve its current goals.
2.0 The Objectives of the Company
Increase sales by 3 fold by 2007.
Increase profit margin by 2.5% by 2007.
Create a new plant to meet production demands within 5 years.
The Current Situation
3.0 EXTERNAL ENVIRONMENT
3.1 The Economy
As BBC Quentin Sommerville states, "China's economy has grown by an average of 9.5% a year over the past 20 years and it looks to not slow down" (2005). Chinese economy is now the world's sixth-largest, with a GDP of $1.4 trillion (Bhatia 2004). Bhatia also brings the data from Goldman Sachs. They predict China will surpass the United States to become the world's biggest...