Behavior Traits of Successful Businesses August 29, 1999 Business Innovation Opportunities Businesses are resource limited and must determine where and in what way to allocate resources to achieve business mission objectives. This translates to why it is so important for business to be creative and actively plan for innovation correctly.
Innovation is a change of direction and it alters investment policy so it is essential from the onset for the business planner to be clear about the current state of product ?portfolio?. The planner must recognize how to balance the current products against possible policies for future development and their likely implications in terms of cash flow, market share, return on capital employed and other key components of company objectives.
A successful behavior trait taking hold for successful companies is to develop business models to assess a strategy. These models provide change models expanding on issues such as ?what?, that provide a picture of the company now of analysis; and ?which?, that suggest alternative action paths for the company to take.
Both of these models provide information to build a more complete picture of events within the business and options for future development.
Managers should make use of these models and many don?t. Those that do are more likely to be successful and have the ability to minimize risk of failure. Business managers who do are far more likely to survive. For planners and non-planners there is not a single universal technique that can be applied in all situations.
Use of strategic planning models can be a very important behavior trait for successful companies. Companies that do not use strategic planning models usually don?t because the model does not offer what the customer wants. It may be inadequate because of its analysis of the relationship between company resources and markets.