In a company in which the organization is failing, it is imperative to bring in fresh, new management ideas and a clear vision of how to properly manage to turn the organization around. One of the biggest problems within our twenty first century is the technology that is available for all companies. It is hard to keep up with all the developments and upgrades daily. "If it weren't for change, a manager's job would be relatively easy. Planning would be simple because tomorrow would be no different from today." (p.356) With this in mind, managers must work cooperatively with their staff in order to address the problems at hand, bring ideas to the table, and then finalize a plan of action to address each area completely.
The first step will be to create a vision for the company. Using surveys, or other means of collecting data, to focus the need and desire for change within the organization.
Using that data, the manager will need to determine the needs for change in the structure of the organization, the technology within the organization, and the people or workforce in place. The new vision would be to "be number one among advertising companies." Once this goal is reached, a new goal will need to be put in place.
These categories should all work together and realize that one can not function without the others. The things that would be affected during the structural portion of the overhaul would include "work specialization, departmentalization, chain of command, span of control, centralization, formalization, job redesign, or actual structural design." (p. 361) Some of the things that would be reviewed and revised would be the way that the department is set up and who answers to who. It would also entail what each person is responsible for...