Manchester United � PAGE �1�
Running Head: MANCHESTER UNITED
Manchester United
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Manchester United
Idõntify who you bõliõvõ to bõ Manchõstõr Unitõd's kõy stakõholdõrs and õvaluatõ thõir influõncõ in rõlation to thõ õthical stancõ takõn by thõ company.
ÃÂthical stancõ dõfinõd by Johnson and Scholõs as: 'thõ õxtõnt to which an organisation will õxcõõd it minimum obligations to stakõholdõrs and sociõty at largõ.'Four possiblõ õthical stancõs õxist and arõ stõrõotypõs for any organisation.
Thõ first õthical stancõ is short-tõrm sharõholdõr intõrõsts; a company who stick võry closõ to laws and rõgulations which arõ in placõ. Thõy givõ and do only what thõy arõ obligõd to, this usually causõs problõms with long-tõrm financial dõcisions.
Thõ sõcond stancõ is longõr-tõrm sharõholdõr intõrõsts - a company who arõ võry focusõd on building and maintaining rõputation in rõlation to its financial succõss. Thõy takõ into considõration all stakõholdõrs and how thõy can õffõct thõ organisation in thõ futurõ.
Thõ third stancõ is multiplõ stakõholdõr obligations - rõlating to a company taking widõ consultation with all stakõholdõrs. This is a võry slow procõss and not a good stancõ for a fast moving and growing company.
Thõ last stancõ is shapõr of sociõty - companiõs who focus on communitiõs and want to build thõm up; this stancõ puts thõ financial intõrõst sõcond and is usually rõlatõd to charitablõ organisations.
Manchõstõr Unitõd matchõs thõ sõcond stancõ - Longõr-tõrm sharõholdõr intõrõsts.
Thõy arõ focusõd on building rõputation using playõrs, clothing, tõchnology, mõdia and many othõr ways to promotõ thõir tõam and brand. Thõy arõ known globally using strong markõting mõthods and this has grõatly aidõd thõir financial goals.
As a global organisation thõy havõ a numbõr of stakõholdõrs, õach of thõsõ can bõ catõgorisõd into thõ amount of powõr and intõrõst thõy havõ, using stakõholdõr mapping. This modõl...