BUSINESS ETHICS AND LAW
NIKE VERSUS MARC KASKY
"IMPLEMENTING SOCIAL RESPONSIBILITY"
MBA R48 - March 2014
Christian Valentino S. 29112494
MASTER OF BUSINESS ADMINISTRATION
SCHOOL OF BUSINESS AND MANAGEMENT
INSTITUT TEKNOLOGI BANDUNG
Marc Kasky of San Francisco sees his world as a community and has a long history of caring about the other in it. Marc Kasky stop buying Nike product in the mid-1990s after reading stories about working conditions in overseas factories where they were made. By then Nike, Inc., had become the main focus of the antisweatship cause, accused of exploiting low-wage workers who made its shoes and clothing. The more Kasky read about Nike, the more convinced he was that it was not only victimizing workers, but lying about it too. Kasky (with help from his friend sued Nike in April 1998 for false advertising, alleging it had made untrue statements about its labor practices.
Nike is a world's largest producer of athletic shoes and sport apparel. Nike succeeded by following two basic strategies. Its product strategy is to design innovative, fashionable footware and apparel for markets in developed nations, they have the items manufactured by contractors in low-wage economies. At first, Nike's manufacturer was done in Japanese factories, South Korea, and Taiwan. When these countries took up higher value-added production in electronics and wages rose, they began to shiftes poduction to China, Indonesia, and Vietnam.
Nike, as a big profitable company, have a responsibility for their workers at the factories making its products. The responsibilities appropriate compensation / payment based on workers working hours, safety and healthy workplace, the company should not employed child labor in the factories, the company should provide all legaly mandates benefits for the workers, give safety insurance to all the...