Market Mix

Essay by headhunchoUniversity, Bachelor'sA-, April 2009

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Marketing Mix

LaShawn M. Colligan

University of Phoenix-Baton Rouge Campus


Andrea D. Benjamin

December 15, XXXX



Marketing Mix

The six senses of humans are all important. Although each sense offers a specific ability to give existence to the world, Product, Price, Place, and Promotion (the four Ps) of a marketing mix share in the similarity. To meet customers' needs a business must develop products to satisfy the customer, charge the right price, place the goods to the right location, as well as make the existence of a product known through promotion. The marketing mix is often referred to as the 'four Ps' with reference to product, price, place, and promotion. Describing the elements within a marketing mix while at the same time showing how each element should be designed to meet customer needs, and requirements will be discussed within this article.

Additionally, selecting an organization then describe how the four elements within the marketing mix impacts the development of an organization's marketing strategy, and tactics will be discussed.

Describe Elements of Market Mix

A company cannot make customers pull out ones' credit card; however, a company is capable of undoubtedly setting the right price, the retail location, the level of advertising, and even attributes of products such as perceived quality or color to help customers reach a decision. A company does not control the customer themselves; however, companies control everything else. The marketing mix variables are all inter-reliant. When used collectively, the marketing elements represent a definite mix. The elements within the mix are referred frequently to as the marketing mix. In defining the marketing mix, it is also essential to take into consideration the company competitor's marketing mix, the company's corporate objectives, and goals. The objective is...