Marketing

NATIONAL ECONOMICS UNIVERSITY

Subject: Marketing for Hospitality and Tourism

Lecturer: Hoàng Thị Thu Hương

Workgroup

Phan Thanh Mai

Tạ Anh Trang

Trương Huyền Trang

Nguyễn Thiên Trang

Lê Thị Hồng Nhung

Nguyễn Nguyệt Minh

Nguyễn Hồng Ngọc

Hồ Quang Minh

POHE K53

HANOI- 2013

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Table of Contents

I. Starting Point ................................................................ - 2 -

II. Project's Overview ....................................................... - 2 -

III. General information: .................................................. - 3 -

IV. Customers: ................................................................. - 4 -

1. Demands of target customer: .................................. - 4 -

2. What can you have? .................................................. - 7 -

3. Comparison: .............................................................. - 8 -

V. Company ................................................................... - 11 -

VI. Conclusion ................................................................ - 13 -

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I. Starting Point

Busy work.

Busy daily life.

Busy parents.

Everything that makes your kid emotionally closed down, and don't

even know how beautiful nature is, how trees are planted, how

animals are raised. They just want to stick to the computer, i-phone,

xbox and every high-tech equipment. . They don't know how to live

when they're out of parents' hands.

Busy work.

Busy daily life.

Busy parents.

That is also the reason why your family can't stay together even for

a meal, not to mention family quality time together.

We want the children to know about the ever so green scenery, the

peacefulness of the rural area; we want them to know how to plant a

tree, how to take care of the animals. Most important of all, we want

your kids and their children have a happy time together, as a family.

That's how the idea of FAMILY FARM was born.

II. Project's Overview

Our Family Farm Tour will bring you the best memories with your

beloved. You'll be visiting the rural area, staying with the hard-

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