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Marketing & branding differentiation from nation to nation
Introduction:1st paragraph
Figure 1.1: explaining the changes occurred in marketing strategies
Steps acquired for marketers to reach consumer in global market: 2nd paragraph
Figure 2: marketing in relation to sales
Examples of marketing strategies done by fast food industries: 3rd paragraph
Conclusion: 4th paragraph
Whether a company sells its products domestically or globally the marketing definition applies "it is the process of building lasting relationships through planning, controlling and executing the conception of pricing, promotion, and distribution of ideas, goods and services that creates a consumer loyalty, leading to the fulfilling of the company aims which is generating profits " (2012,Carter). Also the long held teasers of marketing are: weighing customers, gaining competitive advantages by being one step ahead of the market, and being a tactical preceptor to be up to date with the consumer demands which are in continues changing.
Definitely, there is no more effective marketing tool than a powerful brand (2009, James F. Caccamo), but still remains the greatest question for professional marketers "whatever the brand power is, will it be able to keep up with the cultural, moral and value pressures?!! Well I do not think so, it will for the best interest of the company to study its consumer needs not only to survive but to insure its products' ultimate success.
In general, for the marketers who need to insure the success of their products globally must do continuous research especially when entering a whole new region with different culture, accept different moral issues and values, even the supreme marketable image is affected by this issue. There are a lot of steps acquired to study the new market. To start with, how to reach the consumers of this region? This depends on the most frequent...