Marketing assignment by,
Omar Abdulle - AVCE Business studies Department
To be handed in by, 24th February 2003
To
Marketing Lecturer - Carole Lambert
Table of Content
Terms of Reference/Procedures1
Marketing Strategy (the 4 Ps)1
How I used sources of Primary and Secondary Information5
PEST Factors6
How I analysed the impact of the external environment on my 6
Marketing decisions
How I analysed the marketing context and decided on an6
Appropriate strategy
Break even chart7
Product Life Cycle8
Boston Matrix9
Ansoff's Matrix10
Appendix
Terms of Reference / Procedures
I am a student at the College of North East London in the Business Studies department. I am studying for the Advanced Vocational Certificate of Education (AVCE) Business that is sometimes known as the Vocational A-Level. For my Marketing Unit I will need to produce a marketing strategy for a new or existing product. The product that I have chosen to study for my marketing assignment is Nokia 3310 which is an existing product.
English: Nokia 3310 phone
Nokia 3330
Nokia 3310In my assignment there are a number of tasks that raise some difficult questions. I must analyse these tasks, and then produce a report. My report must include an analysis of the products marketing context and an evaluation of its reliability or quality compared to its competitors.
I carried out the following activities to complete the report.
*I used some questionnaires to aid my marketing research
*I used the text book to learn more about the product life cycle
*I have spoken to some electrical retail personnel to help me understand the product
Marketing Strategy
How the strategy is based on the principles of marketing
I have a market based strategy which involves my main aim to sell 400 Nokia 3310 mobile phones to the public. I am not targeting any particular age group but I am targeting...