Marketing is an intricate part of any business, whether it is on the World Wide Web or not. Essentially marketing is the linking of a producer (or potential producer) of any given product or service offered with customers, both existing and potential. This is also true for all online businesses that conduct between business to consumer (B2C) or business to business (B2B). Marketing research is informed thru several social sciences, particularly psychology, sociology, and economics. A creative minded person generally one who studied creative arts in a higher education institution handles the advertising aspect of marketing (nowsell.com 2005). Along with a marketer having great customer orientation skills and a focused mind, they will utilize a marketing mix consisting of the 4P's. Using the marketing mix to form a marketing plan the marketer will find what the consumers' desires are in the target market and what the consumer is willing to pay for the intended product.
Marketing management is the practical application to ensure all of the above falls into place.
Business to consumer marketing differs greatly in the long run from a B2B plan. The basics are the same and that is to sell the intended product or service to the end-user.
The major characteristic of B2C is that companies try to create a direct relationship with consumers without the involvement of intermediaries such as distributors, wholesalers and dealers. In B2C marketing the target customer is generally the public and a product or service is trying to be sold. The relationship will be generally non-existent and transactions will be done online with out consulting a sales representative. The B2C site generally is set up like a store where the end-user can browse thru products, get a description, see a picture (in most cases), and ultimately purchase the product...