Marketing in business

Essay by ChitukulaCollege, Undergraduate October 2014

download word file, 3 pages 0.0

Chitukula Nyirenda

Task 1


1.11 In this task I am going to explain how marketing techniques are used to market products, the marketing technique that is used is to market these products is Ansoff's matrix.

1.12A corporate object is a set of goals the company gives itself to make sure that they have sold the amount of products they decided to sell in that amount of time; Ansoff's matrix is good way to do this because it gives the business an idea of how they can sell their products and how they can archive this. This marketing technique helps the business to stick to its time frame. It's really important for the business to stick the time frame they set up to sell their products because by using this system of marketing will benefit the business and they will be able to know how much of their product they have sold in that time and if they don't sell as much they thought they might have to change where they are selling their product and the business will know if their product is in high demand or not.

1.13 Ansoff's matrix is a good way to do this because it shows the different types of marketing techniques you can use; there are four types of marketing technique. Marketing penetration, product development, market development and diversification. It gives a company an idea about how they can market their product to the public. Branding is a unique of doing it, making a logo for the business gives the business customers an easy way they can identify the products they make.

1.14In this task I will make a report on how marketing techniques are used to sell products to the public, I will also describe how marketing techniques are used to market...