Marketing
Costco Wholesale Club
Table of Contents
Mission Statement...............................1
Executive Summary..............................2
Current Situation.................................3
Competition and Issue Analysis................4
Marketing objectives and Strategies.............5
Sales Plan...........................................6
Promotional Pieces................................7
1
Costco Wholesale Club Mission Statement:
Costco Wholesale Club has teamed with quality services offering members' substantial savings on a variety of services for your home and any types of businesses. Not only is Costco here for savings, but also to honor and give complete member satisfaction.
Listed are the following principles that Costco adheres to:
Respect our Vendors
Respect our employees
Take care of our shareholders
Give 100% satisfaction guarantee on membership and merchandise
Obey the law
2
Executive Summary
Established in the 1980's, Costco Wholesale Club was set out to help people save money. Costco buys its merchandise in bulk so it affiliates lower prices for members. Costco is confident that members will be pleased when they join. The warehouses offer a wide array of top-quality products available from around the world.
Costco
A cooked Marie Callender's chicken pot pie, out of...
Frozen Marie Callender's chicken pot pie, out of t...The merchandise and service presentation is the value that Costco provides to its members. Costco is so proud of the quality and value of its products, that it offers members an unconditional guarantee of satisfaction on very single item Costco sells. If a member is unhappy for any reason at all, Costco will cheerfully refund your money.
In addition to offering low prices on top quality goods and a variety of convenient services, Costco strives to be a valuable asset to every community where it does business. This means Costco provides good jobs at good pay, being involved in community activities and charities, contributing to local tax revenues, offering a profitable business opportunity to our suppliers and, most importantly, taking care of our members.
All the Costco warehouses have a designated marketing team that pushes the Costco world to people. These...