IntroductionMarketing is an important part of any business, whether on the World Wide Web or not. Basically marketing is the linking of a producer (or potential producer) of any given service or product offered with customers, both existing and potential. This is also true for all online businesses that conduct between businesses to consumer (B2C) or business to business (B2B). Marketing research is formed thru several social sciences, particularly psychology, sociology, and economics. A creative minded person, generally one who has studied creative arts in a higher education institution handles the advertising aspect of marketing (nowsell.com 2005). Along with a marketer having great customer orientation skills and a focused mind, they will utilize a marketing mix consisting of the 4P's. Using the marketing mix to form a marketing plan the marketer will find what the consumers' desires are in the target market and what the consumer is willing to pay for the intended product.
Marketing management is the practical application to ensure all of the above falls into place.
Business-to-business (B2B) and business-to-consumer (B2C) marketing is similar but different. Even though both businesses operate in the same environment, the differences in the marketing message can be complete opposites. This paper will analyze the marketing differences and any similarities that exist between the B2B and B2C entities. Marketing programs tend to be the same for a B2B and a B2C. Marketing tools such as direct marketing, advertising, internet marketing, public relations, and alliances are the same for both types of businesses. The big difference between the marketing of a B2B compared to a B2C comes down to how these marketing tools are used, what they say, how they are conducted and what the outcome of the marketing effort is.
The first step in marketing for a B2B or a B2C is...