Marketing:Marketing is more then just advertising and selling; marketing helps to give direction to producers to aid in insuring consumers get the right good and services. In actuality marketing has many roles in business. Marketing helps to connect the company to potential customers. Marketing is how a company finds the needs and wants of the customers, this information is essential for a company to modify products or change directions. With out marketing businessÃÂs would not know how too most efficiently use resources to satisfy customer demand, and maintain future success.
To the average consumer marketing is the daily bombardment of television commercials, radio advertisements, and billboards. Marketing is sometimes looked at as a means of ÃÂgetting red ofÃÂ inventory. At one point in time this may have been true. Today marketing is more about satisfying the needs of the customers. Armstrong and Kotler define marketing as ÃÂ... a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others.ÃÂ
In the case of Perreault and McCarthy marketing is a set of activities preformed by an individual or organization with the purpose of satisfying the customers that are served, after all a satisfied customer is more likely to purchase in the same way in the future.
Marketing starts with the needs of the consumers, not with the production of a product as many would believe. By determining the needs of the consumers, companies can efficiently develop and produce goods and or services that the consumers need. If this is done properly the consumers should need little persuading to consume, in theory they are ready to by.
Marketing not production has the responsibility to determine what goods and services are to be developed, including decisions about the design and packaging of...