Marketing The iPhone

Essay by thapestCollege, UndergraduateA+, November 2009

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In the 21st century cell phones have become a great part of almost every ones life. Thevariety of phones on today's technological market is phenomenal. There is a cell phone madefor everybody. Today, users range from young teenagers, who enjoy different types ofmultimedia and entertainment, to adults who use their cellular devices to manage their dailytasks.

In June 2007 has released their first, and one of the most technologicallyadvanced cellular device, the iPhone. A sleek designed device that measures 4.5 inches tall by2.4 inches wide by 0.46 inch deep, but still feels smaller than expected. Apple's mobile devicemeasures to be thinner than the Motorola Razr, which is said to be one of the thinnest cell phoneson today's market. The packaging of the iPhone was carefully designed to visually attract thecustomer by using simple yet very specific details. A carefully designed smooth, yet hardcardboard bag with an image of the phone which perfectly fits the box containing the product,just causes you to crave the device without even seeing it.

The packaging of this phone can besimply described as sleek and sexy. A rectangular and smooth textured cardboard box with acolorful image of the device printed on the black background of the box, single handedly causesa great temptation to purchase the product. As the box is opened several layers can be unveiledby removing the different sections which eventually lead to the phone itself.

With a big and clear display, solid feel, a lack of buttons on the phones interface, and anumber of unique features the Apple iPhone is most definitely one of the mostunique cell phone devices introduced to the technological market ever.

The iPhone is manufactured by a well know, and respected computer and softwareCompany, Apple is an American corporation with a focus on designing andmanufacturing consumer electronics and...