The marketing mix consists of factors that under the control of an organization that influence consumers to purchase products. This paper will define the four elements of the marketing mix and describe how it affects the development of Dell's marketing strategy and tactics. In addition, this report will explain implementation of the marketing mix. The four elements of the marketing mix are the product, price, promotion, and place. The product is the goods and services that are provided by a company to please the desires of the customer. A product can be touchable or untouchable, touchable products consist of groceries, a home, or furniture. The untouchable products are maintenance or a massage.
The price is the cost of the product and service that the buyer requires the seller to pay. "Factors related to price include legal and regulatory guidelines, pricing objectives, pricing strategies, and options for increasing sales (Truell, Allen D.,
2007)." The third element, which is promotion, is the communication process between the company and its public. People and agencies that are interested in products and services that a business has for sale is the public. Promotional activities help companies become successful. The last element is the place. When companies carry the right product, in the right location, at the right time so that consumers can purchase the product call this the place in the marketing mix.
In order to ensure that products are in the right place business must have distribution lines, which consist of the wholesalers, manufactures, and retailers. (Truell, Allen D., 2007)." The Dell Incorporated (Inc.) is an organization that produces computers and related accessories. In 1984, Michael Dell created the Dell Inc. and used the direct marketing process to make his company a success. Direct marketing eliminates the distribution cost associated with selling to retailers...