33-35 Bangunan Systematic,
Jln Hang Lekiu, 50100 KL
SEGi College Kuala Lumpur (SCKL)
Principle of Marketing
Description of criteria adopted that will be used for the assessment of the assignment
Marks Allotted by Lecturer
Relevance of content to assignment-Executive Summary
Clear explanation of issues, which are relevant for the assignment:
Relevance of information and material;
Depth and quality of analysis;
Identification and framing of issues and assumptions made.
Application of the relevant principles to the issue:
Understanding of principles, theories and techniques;
Appropriateness and depth of research;
Quality of recommendations relating to problem:
Originality of idea and approach;
Appropriate citation and references;
Style and readability;
Feedback on Assignment:
Date Lecturer's Name
DIPLOMA : DIA / DIBA / DIM(N) / DHRM / DIHM / DIGD / DIMD
AirAsia Berhad is Malaysia and Asia's first low cost carrier has made its name synonymous with low fare air travel in the region.
Now a household name throughout Asia, Airasia offers lower fares by eliminating most traditional passenger services in order to make air travel affordable and accessible for everyone. Airasia provides a totally different type of service in line with the nation's aspirations to benefit all citizens and worldwide travellers. Revolutionising air travel by offering fares that are significantly lower than that of traditional full-service airlines, AirAsia has put Malaysia's airline industry on the world map by making its presence felt and bringing people in the region closer together. Such service takes the form of a no frills -low airfares flight offering, 40%-60% lower than what is currently offered in this part of Asia.
Identify AirAsia's target market for its product.
Describe the current marketing mix for...