Marketing Mix of Air Asia

Essay by yeanchi1209College, UndergraduateC, November 2011

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33-35 Bangunan Systematic,

Jln Hang Lekiu, 50100 KL

SEGi College Kuala Lumpur (SCKL)

Principle of Marketing

No.

Description of criteria adopted that will be used for the assessment of the assignment

Weightings

Marks Allotted by Lecturer

1.

Relevance of content to assignment-Executive Summary

10%

2.

Clear explanation of issues, which are relevant for the assignment:

Relevance of information and material;

Depth and quality of analysis;

Identification and framing of issues and assumptions made.

20%

3.

Application of the relevant principles to the issue:

Understanding of principles, theories and techniques;

Appropriateness and depth of research;

Analytical skills;

Application skills.

40%

4.

Quality of recommendations relating to problem:

Originality of idea and approach;

Recommendations.

20%

5.

Presentation:

Appropriate citation and references;

Style and readability;

Overall presentation.

10%

Total

100%

Feedback on Assignment:

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Date Lecturer's Name

DIPLOMA : DIA / DIBA / DIM(N) / DHRM / DIHM / DIGD / DIMD

AirAsia Berhad is Malaysia and Asia's first low cost carrier has made its name synonymous with low fare air travel in the region.

Now a household name throughout Asia, Airasia offers lower fares by eliminating most traditional passenger services in order to make air travel affordable and accessible for everyone. Airasia provides a totally different type of service in line with the nation's aspirations to benefit all citizens and worldwide travellers. Revolutionising air travel by offering fares that are significantly lower than that of traditional full-service airlines, AirAsia has put Malaysia's airline industry on the world map by making its presence felt and bringing people in the region closer together. Such service takes the form of a...