MASTER OF BUSINESS ADMINISTRATION
AWARDED BY NOTTINGHAM TRENT UNIVERSITY
ASSIGNMENT SUBMISSION FORM
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Name of Student: Timothy Ong Toon Mun
Student Registration Number: PP205
Module Name: Contemporary Issues in Strategic Marketing
Module Number: 12
Assignment Title: Marketing Plan
Submission Due Date: 28th Feb 2010
Student's Electronic Signature: Timothy Ong
Plagiarism is to be treated seriously. Students caught plagiarizing, can be expelled from the programme
Contemporary Issues in Strategic Marketing
Marketing Plan
By
Timothy Ong Toon Mun
28th February 2010
(4,575 words)
TABLE OF CONTENT
4Executive Summary �
61.0 Introduction of Company Background �
72.0 Critical Literature Review �
72.1 Segmentation, Targeting, Positioning �
82.2 Marketing Mix �
103.0 Current Situation & Trends �
134.0 Performance Review �
155.0 Strategic Analysis �
155.1 Porter's Five Forces Model Analysis �
165.2 SWOT Analysis �
176.0 Objectives �
187.0 Marketing Strategies �
187.1 Market Segmentation, Target & Positioning �
217.2 Marketing Mix �
217.2.1 Products �
227.2.2 Price �
227.2.3 Place �
237.2.3 Promotion �
248.0 Action Plans �
248.1 Management Team �
259.0 Project P&L �
2610.0 Controls �
2811.0 Contingency Plans �
2912.0 References �
2912.1 Books �
2912.2 Journals, Articles and Research Publications �
3012.3 ELECTRONIC AND PRINT MEDIA �
31Appendices �
31Appendix 1a �
31Wafer Fabrication Process & TEL BUs �
31Appendix 1b �
31Wafer Fabrication Process & TEL BUs �
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Executive Summary
Tokyo Electron Limited has been the top 2 Semiconductors Production Equipment (SPE) manufacturer since 1996, seconded to Applied Material only.
Figure 1
Figure 2
Figure 3Recently economy climate had badly hit semiconductor production industries & wafer fabrication industries. All SPE manufacturers are facing tough time due to the freezing of capital expenditure (CAPEX)...