Marketing plan

Essay by fishersciUniversity, Master'sA+, March 2004

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Defect tracking tools provide a means of consolidating a key element of project information in one place. Defect tracking tools (also known as bug tracking tools, issue tracking tools or problem trackers) are used to track the bugs found in software applications. When a defect is found, a tester or quality analyst records the bug and the steps needed to reproduce it. A developer will then fix it and tell the tester it has been fixed. The tester will then check the bug has really been fixed, and close it. Project managers can then see which bugs have been fixed, which are outstanding and how long it is taking to fix defects. Senior management can use reports to understand the state of the development process.


For many years, defect-tracking software has remained principally the domain of large software development houses. Even then, most shops never bothered with bug-tracking software, and instead simply relied on shared lists and email to monitor the status of defects.

This procedure is error-prone and tends to cause those bugs judged least significant by developers to be dropped or ignored.

These days, many companies are finding that integrated defect-tracking systems reduce downtime, increase productivity, and raise customer satisfaction with their systems. Along with full disclosure, an open bug-tracker allows manufacturers to keep in touch with their clients and resellers, to communicate about problems effectively throughout the data management chain. Many corporations have also discovered that defect-tracking helps reduce costs by providing IT support accountability, telephone support knowledge bases, and a common, well-understood system for accounting for unusual system or software issues.


The target market we are looking at includes small IT shops, whether they are independent, or part of a larger organization with little IT funding. There is...