This report is to improve Halo Production's business performance in order to prevent the continuously attack from its competitors.
Halo CafÃÂ© is a growing musical cafÃÂ© which takes advantage of the overall development of musical cafÃÂ© industry in Malaysia by owing 45% of market share currently. Meanwhile, the increasing of the challenges from the competitors has given Halo CafÃÂ© an intangible stress and an excuse to expand its business around the country.
More clearly, there are a lot of the states with high purchasing power have been neglected by competitors. Hence, Halo CafÃÂ© has decided to seize on this chance by setting up as more as its branch as the first step of counter attack to the competitors.
The external situation of Halo CafÃÂ© can be divided into two categories. Macro environment are indicated economy, sociocultural factors, political-legal factors, natural environment and new song factor. And the industry environment are indicated the market overview, competitive overview, customer overview and supply.
Critical success factors are separate in 4 categories which are skill-related, organizational capability, marketing-related and distribution-related.
Halo CafÃÂ© internal situation is summarized from management, product, skill, distribution channel, environment and background support. The strengths should be maintained while the weaknesses improved.
The total sales growth of Halo CafÃÂ© is estimated at 15% annually. It sounds difficult but Halo CafÃÂ© has enough confidence by using the product, place, people, promotion, physical assets, process management, and price strategies.
Furthermore, there are four market segments which are including Music Lover, Student and Teenager, Working People and Festival Celebration will be targeting at. In this case, Halo CafÃÂ© has listed out the strategy planning for the achievement of the market segmentation.
Halo CafÃÂ© has given out detailed marketing expenditure and procedures that will involve in the improvement of its business. The expenses...