Marketing Plan - Phase IV

Essay by garf942University, Master'sA+, October 2008

download word file, 22 pages 5.0

Marketing Plan - Phase IV


Every successful business needs a plan. The better the planning, the less likely unexpected problems arise. This paper will present an overview, and a marketing strategy for the Sierra Milling Company's customized motorcycle and automobile parts.


The Sierra Milling Company, located in Cheyenne, Wyoming, is a small operation specializing in providing customized fabrication of parts and fixtures for small to medium manufacturing companies of all types and other businesses needing parts not readily available elsewhere.

The owner of the Sierra Milling Company is Michael O'Bleness. Mike is a veteran machinist, with over 30 years of experience. A former shop foreman and master CNC machinist, Mike has owned Sierra Milling for more than 10 years. The company uses a computerized milling machine to create parts to the designers' specifications. "Computer Numerical Control (CNC) Milling is the most common form of CNC. CNC mills can perform the functions of drilling and often turning.

CNC Mills are classified according to the number of axes that they possess" (EFUNDA, 2006).

The Sierra Milling Company owns a Cincinnati 500 Sabre CNC vertical machining center milling machine. This milling center had a 20" by 22" table, which is rather large, and can machine to an accuracy of .0002". The machine is older and breaks down regularly. Owner Mike O'Bleness states that this machine is low-end compared to some by larger shops and estimates that replacement of the CNC machine would cost more than $80,000. Sierra Milling also owns a Bridgeport series 1 vertical mill and all standard inspection equipment and CAD/CAM capabilities.

The Sierra Milling Company has created parts for railroads, medical supply companies, research firms, microchip manufacturers, telescope manufacturers, and computer manufacturers. The company often subcontracts to other milling companies to create parts the other milling companies...