Marketing Process from begining to end: decision to market - marketing communication

Essay by sheric66College, UndergraduateA-, November 2006

download word file, 5 pages 5.0


At any successful company, marketing seeks to connect with customers, serve their needs, and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post sales service and support (Armstrong & Kotler, 2007). In the following paragraphs we will discuss a marketing strategy and mix for a proposed product.

The Product

We are designing a medication box with a timer to set so an alarm will go off when it is time to take your pills. It will be made of durable plastic, have a loud alarm, and the compartments will light up so you know what pills to take when the alarm goes off. There will be three compartments for each day, and it will be a seven day box, so there will be twenty-one compartments in all. The alarm can be preset for the whole week, and able to go off three times a day.

You can place this box anywhere in your home that will be convenient for the user. We believe our product will have a competitive advantage in the market because of our unique design, and our product satisfaction guarantee.

Target Market

In the decision to design this box, first we had to find a target market and find out what their needs were for this kind of product. First we divided the market into segments of customers. Then we had to decide which customers our product would service best, this was our target market (Armstrong & Kotler, 2007). We found a need for the type of product we were trying to distribute among the elderly who take medications on a regular basis. When elderly people forget to take their medicine, their health will deteriorate. This often leads to the need...