Marketing project

Essay by Bill1College, UndergraduateA+, December 1996

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Marketing Project


In the ever changing technological era of the soon to be 21st century, electronic

advancements have amazed us all. Unfortunately, the educational gap for the common

man/woman as a computer end user has left many far behind. There are those who know

and those who don't. This gap is the anchor of the computer industry. One question

comes to mind. 'Why would I buy a computer, investing thousands of dollars, when I

don't know the first thing about them?' If it were as easy as plugging it in and it guiding

you through every nook and cranny answering every question you had, then the computer

would basically sell itself. However, the shortcomings of this incredible technology

intimidates the average person. There has to be a liaison, an educator, a hand-holder,

someone that is there, patient and understanding, willing to teach and guide the most timid

of users.

This is where my service comes in to play. A service that is there for the

computer novice, a strong, knowledgeable voice just a phone call away, soothing the

anxieties, relieving the pressures of ignorance.

Target Market

A geographic approach for my business would be the most feasible. I'm concerned

with anyone that now owns, plans to own, or is reluctant to own because of their fear due

to lack of knowledge. As a test area, I would keep my business in the immediate vicinity.

The Battle Creek/Kalamazoo area would be my start up point. Although computer sales

have increased considerably due to the drastic drop in prices and at the same time the

increase in speed and abilities, I don't want to bite off more than I can chew. There will

always be computer users because, like the television, society has welcomed the

computer chip into everyday...