The understanding of Kudler Fine Foods vast need to lead the market in the gourmet products industry and provide potential customers a variety of foods like bakery, produce, wines, cheese, dairy products, gourmet meats and seafood's, without excluding all the tools a cook might need is necessary to understand and justify the marketing research for the company.
Kathy Kudler came up with the idea of creating a store to satisfy all those needs in just one place creating an extense variety of diverse products under each category. Kudler Fine Foods was supported by customer loyalty thanks to the satisfaction and service that was provided to consumers. After the success of the first store in 1998, the process of globalization, expansion and growth came about, and in just two years their second store was opened. Embracing the same success as the first store five years later, Kudler Fine Foods decided to open a third store which was as successful as the previous two stores.
English: Customer satisfaction rating scale
English: A business ideally is continually seeking...
English: Introduction of mobile marketing research...This process of globalization and expansion should be taken into consideration. Kudler Fine Foods was very careful in analyzing the location or spot for their stores.
Expansion increases customers, sales and store revenues. Competition is a very important factor to be taken into consideration during expansion. On the other hand, we also know the product portfolio that competition could offer. To summarize the importance of marketing research for Kudler Fine Foods as well as any other company, is to develop and define how their products reach potential customers and conserve them. Defining how much competition can affect a company is very important for success as well as to keep up to date with the present economy and the same market.
In regards to the strategies and tactics, the goal of marketing research is to identify and assess...