Table of ContentsIntroduction3Main theme4About Yahoo.com company4What is SWOT analysis?6The SWOT analysis of Yahoo7What is Market Segmentation?8The Market Segmentation of Yahoo9What is Marketing Strategy?9The Marketing Strategy of Yahoo10What is Marketing Mix?10The Marketing Mix of Yahoo11What is Competition Analysis?12The Competition Analysis of Yahoo12Conclusion13References14IntroductionIn this assignment am going to analyze and critically discuss about the marketing Strategy of a company which operates only on internet (dot.com) and I will analyze and focus on its Swot analysis, market segmentation, marketing strategy, marketing mix (4 P's) and Competition analysis. Am going to start my assignment by explaining each one of them and after that am going to focus on Yahoo's marketing strategy by searching in the internet and some books.
Main themeAbout Yahoo.com companyThe two founders of Yahoo!, David Filo and Jerry Yang, Ph. D. candidates in Electrical Engineering at Stanford University started their guide in a campus trailer in February 1994 as a way to keep track of their personal interests on the Internet.
Before long they were spending more time on their home-brewed lists of favourite links than on their doctoral dissertations. Eventually, Jerry and David's lists became too long and unwieldy, and they broke them out into categories. When the categories became too full, they developed subcategories ... and the core concept behind Yahoo! was born. Yahoo! began as a student hobby and evolved into a global brand that has changed the way people communicate with each other, find and access information and purchase things.
The Web site started out as "Jerry and David's Guide to the World Wide Web" but eventually received a new moniker with the help of a dictionary. The name Yahoo! is an acronym for "Yet another Hierarchical Officious Oracle," but Filo and Yang insist they selected the name because they liked the general definition...