in order to suggest an effective and prosperous venue within this complex, the prospect of the Mailbox will be examined using the SWOT analysis - the strengths, weaknesses, opportunities and threats.
Strengths àBirminghamâ≢s largest mixed use building with 25acres, therefore on full operation many people are expected to come. (www.birmingham.gov.uk) àNew and improved pedestrian routes under construction to connect the Mailbox to the City Centre (www.bcvb.org.uk) àWithin 300metres of Birmingham New Street Station (www.gvagrimley-callcentres.co.uk) àSecure on-site parking - 900 space car park (www.gvagrimley-callcentres.co.uk) à24 hour security staff and CCTV available (www.gvagrimley-callcentres.co.uk) àExcellent staff facilities on-site (www.gvagrimley-callcentres.co.uk) àAccommodate any occupierâ≢s specific fit-out requirements (www.birmingham.org) Weaknesses àOnly well known shopping and catering venues e.g. Iceberg; Emporio Armani; Shogun etc. thus, as a whole complex little unique sales point is seen.
ÃÂ As the surrounding area is still not regenerated, it can be confusing for drivers to reach the actual entrance (through personal observation) ÃÂ Despite of the large car parking space, the signage does not seem effective, thus it is not clear (through personal observation) ÃÂ The surrounding area of the Mailbox is offices rather than public places, such as shops and restaurants.
Robert Gold Bartender
English: Gas Street Basin to The Mailbox.
English: The Mailbox, Birmingham, canalside restau...Therefore, the Mailbox needs strong attraction to pull people to come.
Opportunities ÃÂ The Mailbox is one of the main projects are from the Birmingham Alliance along with the other complexes, the new Bull Ring and Martineau Place and Galleries, Arena central, Broadway Plaza, Five Ways Leisure Complex. This can be interpreted that the environment around the site will be improved with the support of the City Council. It will also be introduced as a main attraction in Birmingham. (Conference & Exhibition Fact Finder 2000) ÃÂ The new public square is under construction plan at the entrance to The Mailbox, about...