Marketing Tactics

Marketing Tactics

Marketing Tactics

MKT/421 - Marketing

17 June 2006

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Contents

Contents 2

Title - Marketing Tactics 3

Product 3

Place 4

Promotion 4

Price 5

Summary 5

Reference 6

Marketing Tactics

How does one decide what needs to go in a marketing plan? Where does one start? One has to know what makes up marketing. There is marketing tactics and marketing strategy. Strategy is where a firm tries to find ways to motivate, communicate with, and sell to a target market and tactics is the actual ways the strategy is executed. Therefore, the best place to start when setting up a marketing plan is the tactical approach.

Marketing tactics has four elements which are product, price, promotion, and place. These four elements are the nuts and bolts of building a successful strategy which will tell prospective customers about the organization and reasons why this organization is the one to purchase this product from.

Market Street

[Fish market, Bergen, Norway] (LOC)

Market Square, Enniscorthy

The needs of customers are met in these four elements of the marketing mix: Product, Price, Promotion, and Place.

Product

Product is a physical good, a service, or even an idea (McCarthy, E.J., & Perrault, W.D. ,2004). First a company has to have the right product to develop that will meet the customer's needs. There are product areas of decision such as branding, packaging, product lines, warranties and such that have to be addressed before the product is launched. But not all products are physical goods but rather services that satisfy a customers needs. The Army provides a service to the public to defend the United States and its people. The youth of the United States make up the labor force for this service. They were market targeted to join the Army through feelings of patriotism and values of home, family,