*HOW DOES MCDONALD'S WORK?. PHILOSOPHY OF THE COMPANY
*THE SUPPLIERS AND THEIR MACDONALIZATION
*THE CLIENTS AND THEIR BEHAVIOR OF BUYING
*FORCES THAT CONSTITUTE THE MACRO ENVIROMENT
*THE PHYSICAL OR NATURAL ENVIRONMENT
*MCDONALDÃÂ¨S CHOOSES ITS MARKET
*THE PRODUCT AND THE BRAND
*THE PRICES OF THE COMPANY
*THE COMMUNICATION AND THE PUBLICITY IN MCDONALD'S
*THE PROMOTION IN THE COMPANY "HE/SHE MAKES A BIG MAC"
*THE FORCE OF SALE
*SOURCES OF INFORMATION
My commercial analysis is based on a product of the company McDonald's, the Big Mac. For it, I will begin my study with a brief review of the principles of McDonald's.
The first McDonald's was inaugurated by the McDonald's brothers in 1948, constituting itself as the first local in the history of the quick service of foods, in San Bernardino, California (U.S). they Offered quick food, that is to say previously prepared food and served to high speed.
Without a doubt the base of its success was in substituting the conventional china that you/they used the rest of restaurants, for the paper bags.
Soon they reached a high level of sales and although the menu was limited the success it was growing.
It was then when the supplier of the shaking machine shake , Ray Kroc, surprised by the quantity of "Multi-mixers" requested, it proposed the opening of new restaurants.
This way in 1955 the first local of the Corporation was inaugurated in charge of Ray Kroc.
During the 50ÃÂ´s and the 60ÃÂ´s, Ray's managerial team Kroc established the successful philosophy of the system of the company: Quality, Service, Cleaning and Value.
At the moment this Franchise possesses more than 25.000 establishments in 117 countries and five are the continents in which...