McDonald's food PVT

Essay by wrap2trapC+, September 2006

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Company Profile...............5

Management Team............6

Franchising at McDonalds............7

Future Investment Avenues..........8

Risk Management.........11



McDonald's is the leading global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 119 countries each day. McDonalds is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment. In the 21st century, franchising is the most commonly adopted growth strategy in retail sector.


McDonald's Corporation is the world's largest chain of fast-food restaurants

The company was founded in 1940 with a restaurant opened by siblings Dick and Mac McDonald, but it was their introduction of the "Speedee Service System" in 1948 that established the principles of the fast-food restaurant. However, the company today dates its "founding" to the opening of CEO Ray Kroc's first franchised restaurant, the company's ninth, in 1955.

He opened his first McDonald's in Des Plaines, Illinois in April 1955.

In 1954, Ray Kroc joined Dick and Mac McDonald's Restaurant at San Bernardino, California. They decided to open up several restaurants across the country.

The first restaurant was set up in 1955 in Des Plaines, Illinois. The 1st day's revenues were $366.12

1965, McDonalds went public by offering 100 stock costing $2,250 on the stock exchange. These shares by 2003, would have multiplied to 74,360 shares and valued at $1.8million.

"Big Mac" was introduced in 1968 followed by "Egg McMuffin" in 1973.

"Happy Meal" for kids was introduced in 1979 to make every child smile and collect toys and boxes.

1998, McDonald Web Page was put on the Internet


McDonald's Corporation primarily franchises and operates McDonald's restaurants in the food service industry. The Company also operates Boston Market and Chipotle Mexican...